It´s not a small thing to write a book, to really complete the project. Maybe it´s a novel you´ve worked on for years, going through alteration after alteration to shine it to excellence. Or maybe you´ve put jointly a book of lessons you´ve drawn from your life, or a detailed history of your hometown.
You´ve had to systematize your thoughts and your writing, make sure the book is steady. If you plan to sell your book in retail stores, you´ve possibly hired an editor to fine-tune your manuscript. Now it´s time to send it into the world, and the first thing people will see is your book cover.
But for a lot of self-publishers, getting their book cover done presents serious challenges. I´ve organized these challenges into three different types. Let´s take a look and see where the difficulty deceit.
Three methods to the wrong cover
The author takes it too individually
Is it a book, or is it your first-born? With some authors it´s complex to inform. We want our books to make an excellent feeling, but the cover of the book is not actually part of the text at all. It is a wrapper that´s consumer-product wrapping, promotion and market positioning all turned into one.
The cover of a book has numerous dangerous characters to play, but they usually don´t contain being a representative of the author´s artistic capability, a way to crystallize his dream of the inner life of your characters, or a way to show his preferred colors. None of these fundamentals, no issue how powerfully they reveal the author´s approach or beliefs, has anything to do with creating a cover that works well for your book in the marketplace.
The author believes the cover doesn´t issues that much
I´m estimating that this is the cause for many of the book covers I´ve seen on self-published books. If the author is following a game plan, these covers look like something done so that a box could be checked off. Okay, cover, got that done in 6 minutes with this flashy book cover pattern thingy!
Many subvention publishers have cover pattern formation software on their websites. While this approach can save the very worst covers from a bad fate, they certainly end up looking like all the other covers stirred out by the same machinery. In a market flooded with over 5000 new books a day, this is not an answer that will help your book.
The author doesn´t recognize her book´s type
It´s comical how we develop thoughts about how things should be. An author trolling the walkway at the local Border´s sees a best-selling book with a beautiful cover. He thinks, “I´ll just make my cover like this that will work.
Why we leave incorrect
In every one of these cases the aspiring publisher has made essentially the same error. They forgot that the book cover is the responsibility of the book publisher.
What I mean to say is that becoming a self-publisher means making the transition from an author to a business person. It means that you have to turn into emotionally supple, talented to “switch hats” at a moment´s notice. The author is worried with self-expression, style, voice, reliability.
The publisher is worried with product development, marketing, building a profit. The publisher looks at the book cover as one of the chief selling tools she has in her armory, the face the book will display everywhere, on store shelves, in online listings, in book catalogs and book reviews.
Even the title of the book comes under assessment by the publisher. Is it a title her market will understand? Will it converse rapidly and obviously the book´s unique selling intention? Will blurbs on the cover help sell books?
How to obtain it correct
We can get these judgments right if we memorize which role we´re playing at any instant. When the writer hands the book´s wrapping and manufacture over to the publisher, she needs to let go. It´s the publisher´s liability to know the market, to know the other books in that market, and to understand how to location her book properly.
At this point the publisher may choose that the finest business choice he can make for the final productivity of his book is to call on a book designer and work in partnership to design the book. But whatever judgment he makes, if he keeps the roles of author and publisher divide, he´s more probable to make a good conclusion for his book.
“Carry away: When authors turn into self-publishers they require to step into a new, less individual role with the book they have nurtured. It´s in the best well being of the book´s profit possible for the key decisions to be made with its market in mind. Titles and covers are, fundamentally, marketing decisions.”